Ikigai Digital — Prospect Scoring Model

Prospect Scoring Model

Qualify and prioritise prospects against Ikigai's Ideal Customer Profile — across firmographics, pain alignment, intent signals, buying readiness, and stakeholder access. Score updates in real time.

Prospect Details

Institution Name

Primary Contact / Role

Country / Region

Firmographic & ICP Fit

Institution type, size, and technology profile

30 pts

Institution Type

Total Assets Under Management

Current Core Banking System

Pain Point Alignment

How sharply does their pain match what Ikigai solves?

25 pts

Primary Business Pain

Internal IT / Engineering Capability

Niche / Specialized Product Requirements

Additional Pain Evidence (check all that apply — max +5 pts)

Intent & Engagement Signals

Active procurement, Ikigai engagement, and trigger events

20 pts

Procurement / Purchase Intent

Ikigai / Ecosystem Engagement

Trigger Events (check all observed — max +5 pts)

Buying Readiness

IMPACT cycle stage, budget status, and timeline urgency

15 pts

IMPACT Buying Cycle Stage

Budget Status

Project Timeline / Urgency

Stakeholder Access & Champion

Mobilizer strength, executive access, and relationship warmth

10 pts

Champion / Mobilizer Status

Executive / Economic Buyer Access

Relationship Warmth

Not Yet Scored

Score Breakdown

Firmographic Fit 0 / 30

Pain Alignment 0 / 25

Intent Signals 0 / 20

Buying Readiness 0 / 15

Stakeholder Access 0 / 10

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Scoring Thresholds

75–100 · Hot — Assign AE, fast-track engagement

55–74 · Warm — Active nurture, champion development

35–54 · Developing — Educate, watch for trigger events

0–34 · Cold — Watch list, no active resource